SANTAL
VOLCANIQUE

THE BRIEF

Maison Crivelli needed a visual identity for Santal Volcanique that captures the fragrance's core tension: the warmth of sandalwood against the raw intensity of volcanic earth. The challenge was to create a campaign that feels as elemental and sensory as the scent itself, without a traditional studio or location shoot.

We chose a volcanic coastal landscape as the narrative backdrop and built the entire visual story around one striking contrast. A red lace gown against black basalt. Heat against stone. Fragility against force.

THE RESULT

Five campaign visuals that move from stillness to eruption, forming a complete editorial arc. Each image functions independently for print or digital placement while contributing to a cohesive brand narrative. From the intimate product close-up to the iconic summit shot, the campaign delivers a visual language that is unmistakably Santal Volcanique.